Continentale Florence opens new roof terrace bar


Florence is renowned for its history, art and romantic settings. There is no better spot in the city to watch the sun set over the Florentine skyline than the recently refurbished La Terazza – the roof terrace bar of the Continentale hotel. The 43-room luxury boutique hotel is owned by the Ferragamo family, and is located in the historical centre of the Tuscan city.

Surrounded by some of Italy’s best-known landmarks, including the Uffizi Gallery and the Ponte Vecchio, La Terazza offers breathtaking 360-degree views.


Paying homage to classic, Italian-style aperitifs, a new drinks menu offers up delicious cocktails to sip while escaping the bustle of the city below. After an evening of cocktails at La Terazza, you can retire to the Continentale’s newly upgraded junior suites to slip into an Italian dream.

Perched on top of a 13th century medieval tower, La Terrazza takes its inspiration from the glamour of the 1950’s Italian film and fashion scene.Florentine architect Michele Bonan reinterpretation has mixed white and chrome with soft tones of eggshell and taupe, and a natural wood floor to create an atmosphere that blends seamlessly with its ancient surroundings. With the addition of an open fireplace and heated benches the Continentale’s rooftop terrace will be open to welcome guests all year round.


To coincide with the re-launch of La Terrazza, the Continentale has been working with some of Florence’s best mixologists to develop an enticing new drinks menu. Featuring signature Italian cocktails such as the Negroni – a blend of gin, vermouth rosso and Campari – and new interpretations of the Vespa Martini, made famous by fictional spy James Bond, La Terrazza has a drink to satisfy every taste bud.

As well as offering a stunning view across the Ponte Vecchio, the Continentale’s junior suites boast the latest in luxury comforts including deluxe beds bearing the finest Italian linen and personalized iPads. The rooms exude decadence – a beautiful white flowing curtain wraps around the bed, while blonde wood furniture and oak floors offset a hand-made leather trunk that can also be used as a desk.


Black and white photographs - including some taken by celebrated Florentine fashion designer Emilio Pucci – taken in Florence during the 1950s and 60s adorn the walls. Sumptuous Ferragamo amenities can be found in the elegant bathrooms and a new in-suite massage menu – created by award winning Austrian therapist Daniela Steiner – adds to the indulgent experience.

Other in-room facilities include a personal techno gym and yoga mat, so guests are able to keep up with their fitness regime while enjoying the delights that Florence has to offer.

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