The airline’s first dedicated airport lounge outside its Doha hub for First and Business Class passengers at London Heathrow’s Terminal 4 will reinforce the importance of one of the Qatar’s busiest routes.
Qatar currently operates the award-winning Premium Terminal at Doha International Airport for exclusive use by passengers travelling in First or Business Class.
The opening marks the start of another busy year for the carrier, with the launch of new routes, as well as additional capacity on the London Heathrow – Doha route, increasing from four to five flights a day from 25 March.
Designed to resemble a boutique hotel or private member’s club rather than a conventional airport lounge, the new Qatar Airways Premium Lounge at Heathrow has been created to provide the ultimate in luxury and five-star service.
The lounge includes private shower facilities, with heated floors and mirrors, hotel-style towels and luxury brand toiletries and amenities, and a theatre-style brasserie kitchen and innovative Delicatessen staffed by recruits from five-star hotels and restaurants.
Qatar Airways Chief Executive Officer Akbar Al Baker said that the new lounge reflected the importance of extending the airline’s award-winning service beyond the signature Premium Terminal in Doha.
“London has long been one of our best-performing routes, so Heathrow was an obvious choice for our first Premium Lounge outside Doha,” he said.
“With the London 2012 Olympic and Paralympic Games taking place this summer, the international spotlight will be on the British capital and we look forward to the increase in capacity and welcoming more premium travellers on our high demand services to London.
“The lounge is the latest development in our expanding global network and will enable both loyal customers and those travelling with us for the first time, to take full advantage of the high levels of service we provide.”
Qatar Airways introduced 15 new destinations to its network in 2011 and won the coveted Skytrax ‘Airline of the Year’ award.
During 2012, Qatar Airways will launch flights to nine new destinations: Baku (Azerbaijan), Tbilisi (Georgia), Kigali (Rwanda), Gassim (Saudi Arabia), Helsinki (Finland), Zagreb (Croatia), Mombasa (Kenya), Zanzibar (Tanzania) and Perth (Australia).
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